Understanding Out of Home Media
Outdoor advertising, also known as out-of-home (OOH) advertising, is a type of media that reaches consumers when they are in public places, commuting to work, waiting, or in specific commercial locations. Some traditional OOH advertising that you may be familiar with include billboards, street furniture, and transit.
DOOH advertising includes any OOH media that uses digital mechanisms to serve different advertisements automatically. This works by uploading a digital file with your message onto our secure network then your advertisement will be instantly displayed on a digital screen. By using this type of media you benefit by decreasing the cost of production and installation. In addition, we have the ability to update your advertisement easily and remotely. You may be familiar with digital billboards, kiosks, and screens installed on anything from gas pumps to elevators.
Using OOH media as a part of your multichannel marketing campaign is beneficial because the consumer doesn’t have control over the ad, unlike several other media outlets, they may not fast forward through, close the ad, or turn off the screen.
Our digital signage is the best branding solution available because they are located in high traffic businesses, your ad can be updated in real-time from anywhere, and you have the ability to display RSS, social media, and website feeds for the same price.
Our top of the line hardware provides us with health reports on each of our monitors, they turn on and off automatically, most importantly, you will only pay when the sign is on and per thousand people that see your ad. There are several benefits to displaying your advertisement on our digital signage, please refer to our retail tab.
We have two options for advertising on our transit media, our Free WIFI hub spots and digital signage inside of buses. Our Free WIFI Hubspots are especially unique because, with this OOH media, we have the ability to display your message directly into the hands of your consumers on their smartphone/ tablet.
The way this works is when a client wants access to our WIFI they must sign in with their social media account guaranteeing a valid email address. With your ad displayed on the sign in pages we can GUARANTEE they seen your ad. Lastly, by collecting valid emails, if someone shows interest, we can also strategically construct a retargeting campaign. These hubspots are available in buses and retail stores.
We understand that every company is unique, and so are their objectives. The cost of your campaign will depend on several variables. Some variables we take into consideration are the number of locations, the length of your ad, the frequency of your ad shown, and the length of your campaign. Our Account Executive Representatives can help guide you to achieve your desired outreach goals and maximize on your budget.
The greatest benefit of working with DOOH media is that once your advertisement is ready with correct dimensions and specifications we can have your advertisement up in as little as 24-48 hours.
The results vary for every individual campaign. We work with our clients to determine their overall objective for the campaign. Once we establish a clear objective we take into consideration the kind of content to display and whether or not to include a call of action. Lastly, your results highly depend on the frequency of which your ad get shown to the consumer and the length of your campaign.
You can use a variety of digital media formats. Digi-VUE Advertising supports JPG, GIF, or PNG images; videos files (MP4 and FLV), and SWF animation files.
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